When it comes to brands, Mini Programs set up by fast food chains like McDonald’s and KFC topped the chart with over 20 million monthly active users. The country’s largest social media app, with 1.25 billion monthly active users (MAUs), was found to be frequently accessing photo galleries even when not in use, sparking privacy concerns. As of September 2018, QQ and WeChat had 802.6m and 1.1bn MAUs, respectively, with a daily average time. Chinese super app WeChat has promised to stop regularly accessing users’ photos after the behaviour was publicised by an influencer online. The most popular types of WeChat Mini Programs belong to mobile shopping and daily services, both in terms of usage time share and monthly active userbase. Tencent is Chinas largest internet company to date. There are many ways to access these additional services, mostly via the drop-down menu on the WeChat homepage, Official Account menu, or links embedded in articles. WeChat Mini Programs not only reduce technical resources and time needed for app development, but also supports extra digital functions, particularly favored by retailers and restaurants. Small businesses are benefited as well, as it is relatively simple and cheap to develop a mini program. Such features are accessible everywhere, requiring no downloads nor additional phone memory. WeChat Mini Programs provide advanced features, such as e-commerce, task management, coupons, and more, without WeChat users needing to leave the app. What is unique about WeChat Mini Programs? WeChat Mini Programs, launched in 2017 as an ecosystem of cloud-based mini-applications built within the WeChat platform, achieved 450 million daily active users in 2021. Tencent's WeChat, an instant messaging app combined with various daily life services, has become increasingly important in China.
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